As member expectations and preferences change at a rapid pace, co-ops are challenged with evolving products, services, practices and culture to the shifting landscape — a challenge Wheatland Electric Cooperative, Inc. (WEC) has put an immense focus on.
Community engagement and connection are more important than ever, and WEC strives to find innovative ways to foster relationships with members. With a keen eye on the future, WEC meets its members where they are and actively engages young adult members in meaningful ways.
Through initiatives like our annual Chamber After Hours and partnership with local baseball teams like the Great Bend Bat Cats and Garden City Wind, WEC is committed to building strong community ties and ensuring a vibrant future for cooperative energy.
The cornerstone of WEC’s outreach efforts lies in understanding the diverse needs and preferences of its members, particularly the younger demographic. Recognizing the importance of networking and community involvement, WEC hosts an annual Chamber After Hours event, creating an informal platform for members to connect, share ideas and forge meaningful relationships. By collaborating with local chambers of commerce, WEC strengthens its ties within the community and provides a valuable networking opportunity for young adults interested in becoming more involved in local business and leadership roles.
WEC’s strategic partnership with local baseball teams meets members where they are — both physically and culturally. Hosting members and families at these sporting events creates a relaxed, enjoyable environment for social
interaction and supports community activities. These events are fun for members and provide WEC representatives the opportunity to engage in casual conversations, understand members’ concerns, and foster a sense of belonging within the cooperative.
Communication and outreach are key factors driving WEC’s success in engaging young adult members. By leveraging social media and community events, WEC ensures that its messages resonate with a younger demographic. Using social media allows WEC to effectively communicate its initiatives, events and the value of cooperative membership to a broader audience.
Young adult member engagement is crucial for the vitality and sustainability of our cooperative. These emerging members represent the future of co-ops, and their active involvement ensures that cooperative principles continue to thrive.
WEC is not just a provider of energy — we are a catalyst for community engagement, collaboration and progress. Through these initiatives, WEC commits to meeting members where they are and fostering meaningful connections with young adults. By embracing modern communication channels and a proactive approach to community outreach, WEC ensures that its cooperative spirit continues to thrive, empowering members of all ages to shape a brighter tomorrow together.
